Meghan Markle causing SURGE in UK designer interest after ‘record increase in searches'

Meghan Markle causing SURGE in UK designer interest after ‘record increase in searches'

New data from Hitwise shows Prince Harry’s fiancé was searched for one in every 227 searches online on the day the news of her engagement broke last Monday.

The actress saw an astonishing 2700 per cent increase over the week of her engagement.

Nigel Wilson, the managing director at Hitwise, told Express.co.uk: “Hitwise data shows the resounding impact of Meghan’s fashion choices to style conscious Brits.

“The massive increase in searches demonstrates the UK’s immediate online fascination with the royal-to-be.

“Brands will be moving just as quick to capitalise on Meghan’s appeal over the next few months, with UK retailers in particular on red alert in the lead up to the Spring wedding.

“The actress’ influence over Brits has only just begun – what Meghan now says, does and wears will quickly be reflected in wider culture.”

Dubbed the “Meghan effect”, the future royal’s fashion choices have been keenly watched by fans with her Strathberry bag seeing a 2044 per cent search increase during the same week.

The eloquent bag made an appearance during the actress’ visit to Nottingham with hubby Prince Harry.

According to Hitwise, the Scottish-based fashion company saw their stock sell out in 11 minutes.

Strathberry spokesperson Leeanne Hundleby told People: "The interest in the brand has been incredible.

"The phones began ringing constantly and our visitor numbers on our website were up by around 5000 per cent!

"It felt pretty amazing that thanks to Meghan carrying our design, people all over the world were becoming aware of Strathberry.”

The brand now has 3,000 customers on the waiting list for the Strathberry Midi Tote displayed by Meghan, according to Ms Hundleby.

The royal bag is priced at £495.

The seismic fashion waves launched by the future royal have also led to a 6,199 per cent increase in Hunter Boots searches.

Roland Mouret has also grown by 780 per cent in searches while Jo Malone’s site has seen a 50 per cent spike.

The fashion data was obtained from those who searched for variations of Meghan Markle and also visited the websites of the UK brands she wore. The data was collected during an eight week period between May and November.

It appears that Meghan also has the power to shift supermarket trends with Vegemite seeing a 104 per cent increase in searches and Marmite seeing a 22 per cent drop since the actress claimed the former was superior on Dave’s Britishisms.

The Vegemite results came from searches observed between a four week period in January 2016 and another four week period ending December 2.

Source : https://www.express.co.uk/news/royal/889192/Meghan-Markle-Prince-Harry-royal-family-Strathberry-Hunter-Boots-Roland-Mouret-Jo-Malone

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