Mary Beth Greene was all set for her Fairhope-based company's national television debut on ABC's "The View" on Sept. 11, with plenty of inventory ready to go in her Fairhope warehouse. But then she received an email that the show had been canceled that day to allow for Hurricane Irma coverage.
Though the news was disappointing at the time, she's now looking forward to Friday, Sept. 29, when her Be Clear collection of see-through bags will be featured on "Good Morning America's" "Deals and Steals with Tory Johnson" segment.
"We've had everything on hold," says Greene. She was "thrilled" with the original plan but is even more excited now because of GMA's much larger viewership, estimated at more than 4 million. It's the most-watched network morning show, according to Adweek's TVNewser.
The bags were originally chosen for the Sept. 11 show because they comply with Homeland Security guidelines implemented since the terrorist attacks of 2001.
But since the debut of the Be Clear Collection in January, the four clear bags (a tote, a wristlet, a phone purse and a chain purse), along with a privacy pouch for money or personal items, have been big sellers for Greene. She designed the bags in the summer of 2016 after learning that many SEC schools were requiring clear bags in stadiums.
This fall, the clear-bag policy became mandatory for SEC and NFL games and even for concert venues such as The Wharf. "Football season was a great springboard for our brand," she said.
The bags feature a gold metallic zipper and leather-like strap so that they can go anywhere. "You can take the same bag to any game, whether it's the home or visiting team," Greene said. "They're neutral and stylish, and everything retails for under $50."
MB Greene's Be Clear Collection will be offered at a discount through a link provided on the show for a limited time only.
"We have lots of boxes here," she said.
In front of her office/warehouse space on Section Street, she's turning the event into a celebration. As she and others work to fill the thousands of orders they're expecting, they plan to share their excitement with everyone from the UPS delivery driver to the Chamber of Commerce.
"So many in our community are part of this team," Greene said. "I want them to be part of the craziness with us."
Source : http://www.al.com/living/index.ssf/2017/09/fairhope_designers_clear_bags.html