The holidays are a perfect time to show your loved ones that you care, and one of the best ways to do that is through thoughtful gifting.
While grabbing something from a big-name store you already know he or she loves is always a solid course of action, this is also a particularly great time to introduce someone else to new companies they might not have ever known about if not for you.
Not to mention that thanks to an increasingly connected world, more and more of us are actively seeking out purchases that remain unique and individual.
Opting to buy from a small, up-and-coming company allows you the opportunity to gift something unique, slightly ahead of the curve, and also potentially turn your giftee onto a brand they’ll be able to love and return to even after the holidays end.
Below are 30 companies your giftee might not know about yet, but will definitely be glad to:
Having trouble figuring out what to get someone for the holidays? Browse all of Insider Picks' 2017 holiday gift guides here.
Glossier is the makeup brand that came out of the extremely popular beauty blog "Into the Gloss" — it’s been gaining steam and popularity over social media, especially for making products that focus on putting “Skin first. Makeup second.”
Glossier Phase 1 Set, $40
Coravin allows you to pour a glass of wine without ever uncorking the bottle, so you don't have to worry about oxidation ruining the wine. Since you aren't opening it just for a glass, your wine will stay preserved over weeks, months, and years if you like.
Coravin Model Two Wine System, $299.95
Linjer is the leather goods company that arose to solve the seemingly binary choice of fast-fashion products that don't last or luxury-branded goods that are too expensive. Instead, Linjer aims to give shoppers luxury leather goods like bags and watches at fair prices. They spent two years perfecting their first two watch designs and then raised nearly $1 million on Kickstarter.
Linjer Men's Classic Watch, Gunmetal/Tan, $249
Linjer Women's Classic Watch, Rose Gold/Tan, $249
Thirdlove started as a way to solve how frustrating lingerie shopping is for women everywhere, and how inadequate (and imprecise) current sizing practices are. They offer in-depth questionnaires to find the perfect style and fit, half sizes (since many women are in-between standard sizes), and allow women to try before they buy in the comfort of their homes. After two years of research, Thirdlove has made comfortable, stylish bras that are affordable and easy to buy.
ThirdLove The Ultimate Comfort Gift Box, $85
Away makes stylish, functional suitcases that solve the old and new problems associated with traveling — including 360° spinner wheels and built-in USB chargers for charging any dead devices on the go.
Away Carry-On, $225
Stowaway is a company making right-sized makeup, which basically means makeup that comes in sizes you can carry easily (even while traveling) and can actually finish (before its expiration date). We tried it out and loved the cosmetics as well as their founding idea.
Stowaway Cosmetics Every Day Kit, $79
Pinrose is a perfume company bringing fun and spontaneity back into fragrances. While their products are informed by sophisticated science, they want shoppers to be able to mix, match, and combine scents to fit their moods and evolve their tastes rather than sticking to just one because it was expensive, or the process itself was too daunting. Their style kit is a great example.
Pinrose Style Kit, $47
MVMT is a direct-to-consumer watch brand that prioritizes affordability and style, so even beginner buyers can get into watches and find something they like because it fits both their style and their budget. They're growing considerably every year — generating over $30 million in 2015 alone. You can get someone a watch, a pair of sunglasses, and a changeable leather band for as low as $205. Or check out their full set of gift options here.
MVMT Men's Blackout Box, $205
MVMT Women's Stellar Box, $260
Tommy JohnTommy John
Like many of these companies, Tommy John started as a solution to a problem its founder experienced that he couldn't buy an existing product to address. He wanted an undershirt that fit flush against the body and wouldn't ride up or show through a dressing shirt, so he eventually made his own and started the Tommy John company, which now makes superior underwear, T-shirts, socks, performance gear, and loungewear.
Parachute is a new home essentials brand that brings quality sheets, towels, and more to life in modern, minimalist styles for a price that won't break your budget.
Parachute Waffle Towels, $29 - $49
Mejuri is a Canadian brand making it easier and more affordable to buy fine jewelry. If you want to give a special gift (and turn her onto a brand she might even buy herself something from later), it's one of the best options for contemporary, fine jewelry.
Daily HarvestDaily Harvest
Daily Harvest is designed to solve pretty much all of your roadblocks to healthy eating. They create delicious, pre-portioned meals that are under $10, curated by a chef and nutritionist, and frozen in a way that preserves all their helpful nutrients. It's backed by Gwenyth Paltrow and Serena Williams, and nothing will take you more than three steps or 30 seconds to make.
Daily Harvest Gift Card, from $25
Filippo LoretiFilippo Loreti
Filippo Loreti is the most crowdfunded watch company ever (setting the record and then breaking it again), and they're making $1,000+ luxury watches affordable. The Filippo Loreti watches include premium craftsmanship in elegant designs, and can be found for as low as $219 to as high as $459.
Cuyana is an apparel and accessories brand best known for its beautiful leather goods and the mission of "fewer, better" things in a closet. Everything is made with an attention to craftsmanship and from premium materials that feel more luxurious than their price suggests.
Instead of making concessions about quality, pricing, and doing good, AUrate makes beautiful jewelry from durable materials and has transparent pricing and sustainable production, and tangible giving that women can love and feel good about owning.
AUrate Pearl Anklet, AUrate, $180
Aer makes modern gym bags, travel bags, and accessories designed for the functionality and style needed for city life.
Aer Duffle Pack 2, $170
Goby is a direct-to-consumer toothbrush company selling electric toothbrushes for a fraction of the price of big-name brands, like Oral-B and Philips. The Goby design has a long battery life, strong brush head, and cool new features, like a subtle notification to remind you to brush a new quadrant of teeth.
Goby Brush Kit, $50
Leesa is a direct-to-consumer mattress brand, and their pillows are an easy gift that is extremely comfortable. After years of development and hundreds of prototypes, the Leesa pillow is cool, supportive and responsive.
The Leesa Pillow, $75
Oars + AlpsOars + Alps
Oars + Alps was founded as a means to change the way guys think about skin care by providing them with top-quality, all-natural skin care products made for men with active lifestyles.
Oars + Alps Full Kit, $54
Greats is a Brooklyn-based shoe startup that makes luxury sneakers that regular people can afford. Since a lot of today's most popular sneakers are made by big-name sportswear companies, it pays to find the small designer companies that can give you truly unique sneakers. Normally you pay a premium for that, but Greats keeps prices accessible despite the luxury-grade quality.
GREATS Men's The Rosen, $59
GREATS Women's The Royale Knit, $99
Snowe makes thoughtfully designed home essentials from the highest quality materials in the world and sells them at attainable prices. This spa set includes a luxurious, cotton bathrobe with innovative technology for higher absorbency, and a 100% natural scented candle.
Snowe Spa Set, $125
Source : http://www.businessinsider.com/unique-gift-ideas-from-startups-2017